I cut this from a long-form podcast into a short-form reel for David Heacock (CEO of Filterbuy), whose Instagram grew from 0 → 73K followers in under a year. I selected the strongest conversational hooks and layered in a mix of stock footage with lifestyle clips of David from an expansive internal library. Balancing those sources to add visual variety and illustrate abstract ideas requires the kind of judgment and nuance only an experienced editor can bring — not AI.